By Grace Chandler | Consume Media
It’s time for you to plan your company’s next event! You have booked the venue, secured your sponsors, and your team is excited. But there’s one component you may not have thought of yet… Event Videos.
Utilizing Event Videos is about more than just content creation, it is a strategic initiative that can fulfill several business goals that fulfill multiple functions. Event Video can be a versatile tool to document the event, deliver informative content, or tell your company story
When you think about Event Videos- Recap Videos are likely what comes to mind. However these Recap Videos represent just one of many powerful ways to harness video at your event.
Today, we’re exploring four impactful strategies that integrate video into your business events:
Event Recap Videos
Event Promotional Videos
Capturing Interviews at Events
Capturing Sessions at Events
Maximize Event Impact: 4 Video Strategies
1. Event Promotional Videos
Event Promotional Videos are created and shared before an event to build anticipation, inform the audience, and encourage participation.
What are Event Promotional Videos used for? Event Promotional Videos create buzz and motivate potential attendees to register for the upcoming event, while offering essential information such as date, time, location, and agenda. These videos typically give a sneak peek into the activities that will take place, highlighting what makes the event unique and valuable.
Let’s break down various benefits for Pre-Event Recap Videos:
Conversion: Event Promotional Videos encourage viewers to attend upcoming events, register early, and engage more with your brand.
Engagement: Event Promotional Videos encapsulate the atmosphere and highlights of your events, engaging viewers and creating a sense of FOMO (fear of missing out).
Reach: These videos can be shared widely across social media, email newsletters, and your website, attracting a broad audience to future events. These videos are also often used as Paid Media to reach a new audience.
2. Capturing Interviews at Events
Event Interview Content is invaluable to capture during events. To capture this, we often create designated areas where we conduct interviews with attendees, employees, or sponsors. These videos showcase genuine insights, experiences, and reactions related to the event, and oftentimes– the company or industry as a whole.
What is Event Interview Content used for? When filming interviews at events, we are often producing Thought Leadership, Culture Videos, or Customer Testimonial Videos. This makes interview content some of the most versatile footage that can be shot at your event.
Let’s break down various benefits for Event Interview Videos:
Brand Building: Videos that feature interviews with satisfied attendees and industry experts enhances brand reputation and authority, showcasing the event’s value and impact.
Engagement: Featuring personal stories and experiences, these videos may resonate with viewers, establishing a personal connection and increasing audience engagement.
Versatility: The interviews can be repurposed across various marketing channels, including Thought Leadership, Culture, and Customer Testimonial videos, maximizing versatility, utility, and impact.
Utilizing Event Videos is about more than just content creation, it is a strategic initiative that can fulfill several business goals that fulfill multiple functions.
3. Capturing Sessions at Events
Event Session Videos are recordings of individual presentations, talks, or sessions held during an event, capturing insightful conversations from industry experts.
What are Event Session Videos used for? Event Session Videos are invaluable for capturing and preserving content presented by keynote and guest speakers. These videos serve as a collection of knowledge that is highly repurposable for future use, including use as Thought Leadership and other branded content.
Let’s break down various benefits for Event Session Videos:
Content Marketing: Session Videos serve as powerful pieces of content long after the event concludes. They can be repurposed into blog posts or snippets for social media, enhancing audience engagement.
Knowledge Preservation: Event Session Videos ensure that valuable words shared by speakers are archived for future content use and reference.
Extended Reach: These videos can be shared online via social media, event websites, and educational platforms, significantly extending the event’s reach beyond its physical or virtual attendees.
4. Event Recap Videos
Event Recap Videos are concise, dynamic videos that summarize and highlight the key moments and essence of an event.
What are Event Recap Videos used for? Event Recap Videos are impactful tools post-event which highlight the success, excitement, and impact of the occasion. Additionally, Event Recap videos may help strengthen relationships with existing clients and partners, and attract new ones.
Let’s break down various benefits for Event Recap Videos:
Conversion: By showcasing successful events, these videos encourage viewers to engage with your brand, and can help drive attendance for next year’s event
Engagement: Event Recap Videos allowing viewers to be connected and engaged with the experience, and for those who missed out- it creates a sense of FOMO
Reach: These videos are highly shareable across social media and other platforms, extending the event’s reach beyond attendees. These videos are often shared directly with attendees through an email marketing campaign directly after the event.
Unlock Potential with Event Videos
The use of Event Videos—whether it’s promotional, interview, session, or recap videos—is not just beneficial but essential for maximizing the impact of your events. Companies are not limited to choosing one video type per event; in fact, leveraging several (or all four) types can amplify your event’s reach and engagement across different audiences and platforms.
Ready to embrace the power of video at your events? Collaborate with Consume Media to bring your vision to life and optimize each of your company events.
